The reports tab, allows you to generate reports on a multitude of variables and metrics. The section is broken into three parts;
New Custom Report
You can run a report at an Account, Campaign or Line Item level.
Choose your desired time period or add a custom date range. You can then select up to 5 breakout keys for your data. Note: that these include Advertiser, Campaign and Line Item as well as almost all the targeting attributes available in your line item setup screen.
Click to Generate the report or to download an excel or csv file. Note: We would recommend exporting data for the optimal view, as large amounts of data can be harder to consume on screen inside the platform, due to pagination etc
Reporting Templates
Here you will find a set of pre-built report templates. The Campaign Overview Report contains multiple sheets of campaign data split out in the ways we see most commonly requested. This will quickly provide you with a detailed view of your campaign’s performance.
These reports also contain conversion logs which provide additional information which is not available in the custom reports section.
Reporting History
Here you will find a list of reports you have previously pulled, with quick links to go back to, or download those reports again.
You can remove individual items from here using the red cross symbol or clear all history using the orange button.
