The Audience Tab shows you a list of the 1st party Pixels/Audiences you have set up under your account.
You can select to view 10, 20 or 30 campaigns in the list per page, using the dropdown menu at the bottom right of the table.
This table shows you a summary of your Pixels/Audiences at a glance
There are two types of Pixels available for use:
- Smart Pixels - available in Javascript type only - allows you to quickly and easily build multiple audience pool underneath it
- Single Pixels - available in Javascript and image type
Single Pixels are exactly as they sound, and are intended to be placed exactly where you require them on site for accurate tracking.
Smart Pixels are intended to be used as a catch all, site wide implementation. This straight-forward implementation then gives you the power to build out audiences underneath the smart pixel, directly in the platform, using a variety of available triggering rules.
If you click anywhere on the line of a smart pixel except for the name, a list of your setup individual audiences will drop down into view.
Here you can see a summary of settings / data for these, including things like unique user audience size and expiry window.
Again, you can customise this to view as much or as little information as you like here by clicking on the ‘v’ icon on the right-hand side of the top grey bar of the table.
Click the ticks/crosses to add/remove information from your audiences table.
If you see a red ‘!’ icon next to a Pixel or Audience, this means we have seen no activity (zero pixel fires) within the last 24 hours. This should be an indicator to check your implementation if this is not expected behaviour.
Clicking on the Pixel name will take you into the setup modal. Equally clicking anywhere on an individual audience’s row will take you directly into the set up for that specific audience.
Other functionality to note on this screen:
Filtering you can filter your view of the campaign table by Account, ID or Name using the Filter option on the left-hand side of the grey bar at the top of the table. Select the relevant option, type your value into the box and select the option or hit return to apply this.
In-line-editing for any items shown in blue with a dashed-underline - you can simply click on these and edit the values from here rather than having to go into the setup modal itself. Remember to click the tick or hit return to apply your changes.
Options menu if you right click on the line of a campaign or line item you will see a pop-up menu which allows you to:
- Clone a pixel or clone an audience within a smart pixel
- Archive a pixel or clone an audience within a smart pixel
- Delete a pixel or clone an audience within a smart pixel
You can also start to set up a new pixel from this screen by inputting a name at the top, searching for and selecting an account and adding an expiry window. Click the ‘+’ button to create and the setup modal will launch.
Note think about your expiry windows – how long does it make sense for you to retain users for? Over what time period are the most valuable to you? For your smart pixel it’s useful to have an expiry of up to 1 year, you can then segment audiences with shorter expiry windows underneath this, as you may want to bid more for very recent visitors and less for users you have not seen in a while.
Note pixels are the only objects that can be assigned to accounts at all levels holding > agency > advertiser. Please be aware that trackers will be visible to and shared across all accounts below the one you assign it to.
Inside the setup modal at the top you will first find the option to make your tracker a smart or single pixel.
If you select single you will then be able to define whether you want this to be javascript or image type. Note if you wish to pass-back any custom data on conversion like order id or basket value this is only possible with javascript type pixels. If you wish to set this up see ‘Custom Data Pass-back‘ below - we recommend you set this up before you do your implementation on site.
Single Pixel
Next you can decide if your single pixel audience is retargeting or conversion. Note you can still retarget users from a conversion audience but you cannot track conversions using a retargeting audience
If you select conversion you will need to input lookback windows for post-click and post-view tracking. We recommend 30 days /30 days, meaning any user who sees, or clicks on, your ad and then converts within 30 days will be counted.
Once you set up your pixel including any custom data pass-backs for conversion pixels you can copy the script from the bottom left of the setup modal
This should then be implemented in the correct place on your site, either via a tag manager or directly into the html of your site page(s) (ideally in the header or body).
Smart Pixel
Your smart pixel is ready for implementation as soon as it’s created - you can copy this from the bottom left of the modal and this should be placed site wide / set to fire unconditionally across all pages.
Note Consider whether there are any additional pages or site sections that need to be included here to enable you to track everything, like subdomains or plugins.
If you want to use the Custom Data Pass-back feature with your Smart Pixel we recommend that you set this up at the smart pixel level before implementation as there is an additional piece script that will need to be placed to enable this. Note this should always be placed above the smart pixel script and can also be placed site wide as if the value is not filled it will simply be ignored
Custom Data Pass-back
To enable the custom data pass-back feature this must be set up in the ‘custom page data’ section to the left of the modal above the pixel script.
Click ‘add new key & default value’ and you will see two boxes appear where you will input your parameter name and a default value. You can add up to five of these per audience. Fill out the boxes. Note You will also need to set these up on the audiences underneath your smart pixel that you wish to use it against
example for conversion tracking:
Parameter Name = Order ID Parameter Value = REPLACE_ME
example for a retargeting audience:
Parameter Name = Product Parameter Value = REPLACE_ME
We recommend using something like REPLACE_ME for the parameter value, as this will need to be replaced/filled appropriately once the script is implemented on site. Note It does not scrape the page automatically.
Once set up, and implemented, you can use your overall smart pixel for targeting against, but you can now also start to build out more granular audiences underneath for retargeting or conversion tracking.
Audience Building Rules
Click the ‘add new audience’ button towards the top right of the modal and a new tile/block will appear underneath your smart pixel block for the setup of this.
Make sure you re-name the audience on the left appropriately so that you will recognise the type of users this audience represents when you see it in the list of your line item setup.
Next you can decide if your audience is retargeting or conversion.
Note you can still retarget users in a conversion audience but you cannot track conversions using a retargeting audience.
If you select conversion you will need to input lookback windows for post-click and post-view tracking. We recommend 30 days /30 days, meaning any user who sees, or clicks on, your ad and then converts within 30 days will be counted.
Next you need to build the triggering rule for this audience.
You can build these rules using Boolean logic (AND / OR) around the following:
- URL (matches/ does not match / contains / does not contain
- Recency
- Frequency
- Time on Page
- Custom data Pass-backs
Choose the combination of rules relevant for your audience and input the required values to save.
With the Custom Data feature, for you can build out a rule around the parameter values you are passing back.
For example, for retargeting your product value could be ‘sneakers’ or ‘swimwear’. If custom data ‘product’ value = ‘sneakers’ is added as your rule users will be placed into the audience when that value is passed back about the page they have visited.
For conversion audiences simply having the custom date pass-back inputs set up will mean they render in the pixel’s firing url. This will feature in the conversion logs you will find in the templated reports available in the platform, meaning you can pull out the data pass-backs for that are assigned to the conversions driven by your campaign - you do not have to use them in a trigger rule here unless that is required for counting.
If you have multiple audiences set up under your smart pixel, you can use the tiles/blocks on the right to move between / see the individual set ups of them.
This concludes the audience section of your campaign